2019 is likely to be a watershed year for many people in the orchestra world. The industry has been positioning itself for several years now to be prepared, at least partly, for the seismic changes to event curatorship and diverging patterns of audience take-up for Classical Music and Opera.
Orchestras and Opera companies are struggling. This is an established fact for significant numbers of organisations around the world, not the least in Australia. There is very low audience retention and new audience capture for these increasingly arcane artforms as perceived by the post-Boomer generations. There is a tipping point for where existing audiences and no new audiences change the balance in perceived wisdoms about how the live concert classical music business can be sustainably maintained.
This tipping point is likely to be felt first as a tremor and then more harmfully beginning in 2019-20. At least that is my prediction.
So, I have decided that we should also make some more concerted and focused changes on this website that we have been slowly implementing over a number years from early in 2019. I’ve also decided that it would be beneficial to cross-reference more of my work with the Australian Discovery Orchestra on this website moving forward.
This has meant abandoning some approaches to information on this site we have previously always provided to help other conductors, composers and musicians in general, in favour of highlighting how some of the more seismic events referred to above can be used by orchestras and performing arts organisations to their advantage – and hopefully ameliorate some of the challenges we will all be facing.
I wish everyone joyous and peaceful Season’s Greetings. See you next year.